People like me?
Being super pushy about diversity and representation is about putting yourself in the customer's shoes - all of them.
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gillgenie
- 3 min
Choosing your channel carefully - when the audience isn't ready for the technology
Setting the right strategy to reach your customers.
gillgenie
- 2 min
Social media? I don't need to bother with that
The compelling case for investing in social media to grow your business.
gillgenie
- 3 min
The genie guide to media training
How a media training programme can help you to face the media with confidence
gillgenie
- 3 min
The perfect time to panic?
How to effectively managing an organisation's reputation - particularly during a crisis.
gillgenie
- 3 min
Excess baggage: when actions speak louder than words
Building a strong identity is about building those objectives and principles into your DNA
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