our experience
a well designed re brand
The problem. The UK's third largest pharmacy had a new owner and needed to launch as a new brand - we had eight weeks to help them.
The solution. We created the story and helped the CEO and Exec team tell this to 2,000 employees at a launch event, suppliers and media. We helped each store tell their own story when they re-branded.
The results. Employees became enthusiasts - baking branded cakes and making their own story walls. There were over 395 million opportunities to view and 250 suppliers were engaged for the future. We won two awards - best change communication and best single campaign.
the PR shift
The problem. A high street brand was struggling to reach its customers using PR and needed to find a new way to tell their story.
The solution. The brand had historically targeted the financial press, but we knew these were not the pages its customers would read. We implemented a retail approach to PR - telling hero stories from the branch network, creating campaigns and building knowledge leadership around brand related topics. To support this, we created a content database to react quickly to the news agenda.
The results. Brand awareness began to climb and media coverage increased by more than 400% year on year. Pick up included The Daily Mail, The Mirror & syndicated titles, Sky News and the Telegraph.
simplify and focus
The problem. The business had been static for years and needed a new energy and strategy to change culture, systems and the way of thinking.
The solution. We sparked the start of the change with a live events, interactive workshops and new ways to involve leaders. Set up all parts of a comms function to continue the work and embed it into everyday life. Delivered change comms for some tough business decisions and transformation.
The results. Communications were transformed, led by the business problems and valued by the Exec team for their commercial impact on the bottom line.
change the story
The problem. A treasured national retailer was struggling to appeal to a younger customer base, and needed to rethink its approach.
The solution. A new approach to social media, creating carefully planned content. Using video, gifs, colleague led storytelling and PR we created a compelling strategy to drive growth in engagement.
The results. Organic growth in followers by 10K in year one - equating to 15%, An average video view rate of 60K with some reaching more than 250K. Consistent content covering social, web, DM and email, to create a clear brand. We even got a little note from Twitter to tell us how well our content was performing.
